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Common Mistakes First-Time Entrepreneurs Make and How to Stop Them

Starting a business is a risky endeavor, even for seasoned professionals. The good news is the common pitfalls can be avoided by identifying and understanding them.

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Opinions expressed by Entrepreneur contributors are their own.
https://www.entrepreneur.com/leadership/7-common-mistakes-first-time-entrepreneurs-make-and-how-to/435058?fbclid=IwAR15yUlzI3oJGmsD0GjlTjQXA-M3a1JyFlBOlz62TyOJ-DaqmEhljOSh-vc

As you enter your first enterprise, you will likely face many challenges. It’s important to understand the common mistakes made by first-time entrepreneurs so that you can preempt them.

Hiring who you know, rather than who is best

As a first-time entrepreneur, you may be tempted to hire people you know looking for work. Perhaps it’s a friend or family member who has expressed an interest in working for your company. While this can be a good way to help out someone close to you, it can also lead to problems down the road if their skills don’t match what’s required of them on the job. Hiring based on skill set rather than who you know and trust is best.

 

Related: 8 Mistakes First-Time Founders Make When Starting a Business

Not having a great product or service

Even if you don’t want to compete on price, which many  do because they can’t afford to compete on service, you still need to have something unique about your product or service to succeed. Without this unique element, your customers will go elsewhere and find someone offering something better than what you’re offering them. Their loyalty goes with them when they do that, and they may never return.

Not mastering your finances

Your financial  skills are crucial to the success of your business. Whether you’re a first-time entrepreneur or have been in business for years, there are always ways to improve your money management practices. Here are some tips for getting started:

  • Make a plan. You need to know where your money is going and how much of it you have at any given time. A good approach is to set up a budget and stick with it so that you don’t get over your head financially and become overwhelmed by stress.
  • Keep track of expenditures and revenue streams throughout each month to see where  may be emerging for both positive (new clients) and negative (increased expenses). This will allow you to make more informed decisions about future spending plans based on what has worked well in the past versus trying out something new without knowing how much impact it will have on cash flow over time.

Related: 10 Top Reasons Why First-Time Entrepreneurs Fail

Expecting everyone to work as you do

As a founder, you may think that you can expect everyone to work as you do. And while it’s true that every employee should be working hard toward the success of your business, it’s important to understand that not everyone works the same way. Some people are better at communicating than others or have different strengths and weaknesses in their work performance. If you want your company to succeed and thrive, then it’s vital for you as an entrepreneur to be flexible and adaptable when dealing with employees who don’t use the same approach as yourself.

The good news is that being understanding of others’ differences doesn’t mean compromising your values; instead of trying to force employees into becoming like yourself, try looking at ways that each person fits into the bigger picture of what makes up a successful organization. By taking this mindset into account when hiring new workers, conducting performance reviews or giving feedback on projects completed by existing staff members (and even vendors), entrepreneurs can improve workplace culture by promoting positive relationships amongst all parties — including themselves.

Spending too much time in the office

A first-time entrepreneur’s most common mistake is spending too much a in their office. In the early days of your company, you need to be around the office to build culture and relationships with employees. But once you get going, you don’t need to be at work for every single hour of the day.

You will not be able to hire someone better than you at managing your team if you don’t give yourself some space from them — which means working from home occasionally or taking a few hours off during certain days.

Letting ego get the best of you

Ego is a big problem for first-time entrepreneurs. It’s easy to get caught up in our ideas, convinced that they are the best and the only ones worth building. But when you’re starting a business, it’s important to let go of your ego and listen to others around you.

Ego is also one of the biggest reasons why people hire unqualified employees. If you think everyone around you is beneath you because they don’t have your degree or experience, then it will be hard for them to give advice or help out with your business in any way other than as an employee who does exactly what he’s told without thinking twice about whether it makes sense or not.

Related: Why A Big Ego Reduces Your Chance At Business Success

Doing everything yourself

Being an entrepreneur is hard. There are plenty of things to worry about, and you can’t do it all yourself. One of the most common mistakes first-time entrepreneurs make is doing everything themselves — which means they take on too much risk and don’t realize their true potential.

If your goal is to build a successful company, there are specific tasks you should outsource or delegate entirely to other people who can do them better than you:

  • Hire someone else as your accountant instead of doing your taxes every year.
  • Get a lawyer to review contracts before signing them instead of trying to learn the legal language yourself.
  • Make sure HR processes are in place so employees can get paid on time, rather than having that be your responsibility every month.

First-time entrepreneurs must be willing to learn and adapt

As you begin your new journey, it is essential to keep in mind that you are not perfect. Even the most seasoned of entrepreneurs make mistakes — and that’s okay. The key is not to make the same mistake twice. You will learn from your mistakes and adapt as you go along.

 
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7 Ways to Become Smarter Every Week

Spend time every day learning something new.

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Opinions expressed by Entrepreneur contributors are their own.
https://www.entrepreneur.com/living/7-ways-to-become-smarter-every-week/327754?fbclid=IwAR03VPzYxNidqF95V04xprs9UWqYmIZBDFy0-pqoLra1REc5lAPF97Eriss
 

To be successful in business, you need a nimble mind to react to problems faster and you need to be adept at  whatever is thrown your way. In short, your ability to succeed is often determined by how smart you are.

With practice, anyone can increase their knowledge base, sharpen their intellect and learn new skills. There are a number of ways to boost your cognitive ability and expand your mental capacity. We should aim to spend time every day learning something new. The more we learn and the more deeply we understand, the better we can improve our brain performance and increase our capacity to learn and thus live a smart life.

The list below includes the best ways to engage your mind and grow your intelligence so a smart person like yourself can meet the ever-mounting challenges you face. By following these seven useful tips, you can become a little smarter every week.

1. Spend time reading every day.

The mind is like a muscle: the more you use it the stronger it will become. Reading is an important element for developing your mind, as it’s one of the basic ways we gain knowledge and learn.

 

Through reading, you can discover new things and educate yourself on any topic. Reading also helps develop your creative side by engaging your imagination. Words, both spoken and written, are the building blocks of our social existence — and through words, you can go anywhere in the world.

If you’re looking to quickly grow your knowledge, one simple way is to speed up your reading so you can charge through books, written material and even online articles (like this one!). Most people read at an average rate of 250 words per minute. At that rate, it would take you about six minutes to read this article. But with speed reading, you could cut that time in half. Just remember, the goal is to help you rapidly consume more information, not just zoom past words without fully comprehending their meaning.

Related: Learn to Speed Read and Retain More Information

2. Focus on building a deeper understanding.

Becoming smarter takes more than just absorbing information — true wisdom comes from deeply understanding a subject. The most successful people consistently outpace everyone else because they’re able to quickly learn new skills, adapt to changes and work both collaboratively and independently.

They use a deep and meaningful knowledge of their world and a flexible mindset to understand problems and quickly come up with solutions. Their deep knowledge base gives them the foundation they need to perform.

Work to steadily build a deep and meaningful knowledge base on a few key topics and issues. Be honest with yourself about areas you are weak in and seek to reinforce your understanding of important subjects until you have a rock-solid foundation that you can build on. Knowledge is cumulative, so start with the basics. You need to have a firm grasp of how something works before you can fix it. It’s good to have a breadth of knowledge, but it’s also important to take “deep dives” to truly understand difficult and complex issues.

3. Constantly question and seek clarification.

Asking questions is the single most important factor in becoming smarter. Innovation always begins by asking questions and being curious. There is value in asking questions because it’s the way we push the boundaries of our world and our mind. That’s why it’s so important to hone a curious, open mind by constantly questioning everything.

It’s not just a matter of asking questions; you should be asking insightful questions that probe the validity of assumptions, analyze logic and explore the unknown. Practice asking questions that get to the heart of a matter and cultivate a willingness to push for answers.

Like anything else, developing this skill takes time and hard work. As you’re working, reading or engaging in activities, keep a running log of questions that come to mind about anything and everything that you’re involved with. Don’t be afraid to seek clarification when something isn’t clear.

Related: 3 Questions ‘Always On’ Entrepreneurs Need to Ask Themselves

4. Diversify your day.

One of the best ways to increase your intelligence involves flexing different areas of your brain. You aren’t going to get any smarter by doing the same ol’, same ol’ every day. While having a routine is a good thing (so your body knows when to get up and when it’s bedtime), you don’t want to spend your waking hours stuck in a rut.

By inviting a little novelty into your everyday life, you keep things fresh and interesting. That might mean checking out a new place for lunch, or going for a midday stroll on which you pay attention to the sights and sounds around you. You can also mix things up during working hours by simply finding new ways of doing your everyday tasks and getting out of your comfort zone.

If you’ve been working for a while on one thing, it could benefit you to try switching to something else. Look for ways to do things slightly differently. This will fend off boredom and help your mind stay sharp and focused. By mixing things up, you’ll use parts of your brain a little differently each day. This helps you increase your intelligence by forcing you to flex your brainpower in different ways — think of this as an overall workout for your brain health.

5. Review learned information.

We recall new information most crisply right after we’ve learned it. If you don’t use that information again soon after you’ve learned it, it will quickly fade from your mind. After a few days, we may only be able to recall a little of what we initially learned. In order to increase our ability to remember, we need to store this information in our long-term memory, and the best way to do this is to frequently review what we’ve learned until it’s locked in our memory banks.

Make notes while reading or researching something, or take a few minutes when you’re done and write down the main points. Then spend even a few minutes every day reviewing this material. It takes a little effort, but once it’s a habit you’ll be amazed at how well a quick review of the information will help confirm that you understand it — and help you see what areas you need to focus on.

You can also try rewriting the information or reorganizing your notes — this will actively reinforce what you’ve learned. The act of rewriting notes helps us clarify our understanding of a topic and reduces the time it takes us to “relearn” it when we need to use that knowledge in the future.

Related: Unless You Track Your Progress, Setting Goals Is a Waste of Effort

6. Keep track of your ideas.

As you work to build your knowledge base, you’ll find your mind expanding and growing in new ways. If you’re filling your brain with great information, your mind is going to do its thing and start interpreting that information in a useful way. You may find that you’ve suddenly become an idea machine. You’ll start experiencing “aha moments” — those little breakthroughs where you suddenly connect one idea to another to form an even bigger and better idea.

Make sure you’re taking note of these ideas. Write them down, keep them handy and make sure you continue to refer back to them. Remember, even your biggest and best ideas are utterly useless unless you actually do something with them. If you have a stroke of genius but lose your train of thought and never go back to build on that idea or refine it — well, then you’ve just missed a great opportunity!

Not all of your new ideas are going to be winners. Some may be fleeting or simply won’t pan out. But once in a while, you might have a lightbulb moment that could change your life.

7. Allow yourself to change.

Whether we realize it or not, sometimes we hold ourselves back. There are times when even the smartest person allows themselves to become bound to obsolete or erroneous ideas and ways of thinking. To become truly intelligent, you must allow yourself to make mistakes, to take risks and leap at opportunity and learn from all these experiences.

You must allow yourself to change, to be open to new things and to ultimately become a different, better version of yourself. By opening yourself up to new sources of knowledge and pushing your mind to learn new things, you may ultimately question some of your old, foundational thinking. You may find that some of your perceptions were off, or that your viewpoints weren’t grounded in fact.

Challenge ideas, discuss them with others, hear out other sides and flex your analytical skills. But be open to changing your mind. And above all, give yourself room to grow and continue on your path to seeking wisdom. As you become smarter, success will follow.

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The Case for a 4-Day Work Week

A four-day workweek leads to more satisfied workers, narrows the gender gap and the return on investment is better than expected.

https://www.entrepreneur.com/leadership/the-case-for-a-4-day-work-week/434066
 
Opinions expressed by Entrepreneur contributors are their own.
 

Digital marketing agencies navigated the waves of the COVID-19 pandemic with proportionate ease. We are a remote-friendly part of the industry and did not have all the same ship steering issues our more long-established colleagues had to face. Even with pulling staff back to “ as usual,” many of us were able to shift focus so we could retain our teams for the future.

Planned or not, people found out quickly during the pandemic if they loved the  they found themselves doing. We have watched it play out in the Great Resignation, with workers willing to make enormous sacrifices for a better work-life balance and more flexible schedules to care for family members or fortify their mental health. Offers of pay increases, unlimited PTO and full healthcare benefits were no match for those experiencing burnout or on the verge of quietly quitting.

 

So what’s one method successful digital marketing agencies practice to keep committed employees and recruit new talent? They offered them a shorter workweek.

Related: Is the 4-Day Work Week Better? Evidence Points to Yes.

What is a four-day workweek?

The 40-hour workweek, with its 8-hour days, sometimes time off for lunch, and extended coffee breaks is outdated. Historically, it was a way to protect workers and increase overall productiveness for specific industries. It is the very thing that gave structure to the modern-day office, though not without some effects being lost in translation since work at a digital marketing agency differs significantly from tasks done on an assembly line.

Iceland,  and the  have all successfully experimented with the four-day workweek. While the old guards of corporations may view a compressed workweek with a skeptical eye, data illustrates that a schedule with four days on and three days off only increases employee well-being, family balance and . Extended weekends might seem lavish, but extra sleep,  with loved ones and the opportunity to move slower truly benefit our bodies and minds.

Related: Why I’m Shifting to a Four-Day Workweek This Summer

Remote work further proved something that we creatives knew all along: so long as deadlines are met, the when, how and where of work does not really matter. Remote workweeks saw an uptick in productivity and even saw workers starting their days earlier or ending them later. We all began to grasp how the absence of an unsympathetic daily commute and fewer office life distractions made for more satisfied employees. No one really wants to attend yet another subcommittee meeting or pause their workday for required personnel celebrations when they are on a deadline.

Ways to implement a four-day workweek

Piloting a four-day workweek can look different for companies. They can start slow and test out one week of compressed hours per month. All staff could take the same day off, or a rotating employee’s choice schedule can be put in place if an agency must be open for a classic work week. Workplace management software and task automation tools will help the process go more smoothly, whichever route a company takes. Companies can make skill-building resources available, especially in time and task management, prioritizing and organization and verbal and written communication.

A four-day workweek leads to more satisfied workers, narrows the gender gap and the return on investment is better than expected. It should not, however, come at the expense of cramming more into what might feel like a shorter time frame at first. Jamming in extra meetings or duties defeats the purpose of a new schedule aimed at increasing motivation and morale, deep work, granting more autonomy and making space for talent to shine.

Why the four-day workweek is a fit for digital marketing agencies?

Two extra hours in a workday are not lost on digital marketers, especially if it means there is a potential for distraction-free time to accomplish the deep work so often required of us. Minus the essential meeting, product launch or important client event, days off can be maneuvered around a calendar with enough advanced notice.

Joe O’Connor, the CEO of 4 Day Week Global, leads six-month pilot programs for four-day weeks. The business leaders he has worked with have described company transitions to a compressed week as “the cheapest, most efficient process improvement strategy.”

A flexible work schedule is not just an advantage over competitors but has become an expectation. It is even easier to try with an office following a hybrid schedule with team members already working a certain number of days in and out of the office.

Digital marketing agencies can lead

Remote work has benefited the world, and it is here to stay. When it comes to spreading the word about the efficiency and well-being benefits of the four-day workweek, digital marketing agencies can lead the way for other industries. Why not give this “ahead of its time” concept a go? Our teams will be happier and more productive, so let’s support them and strike out burnout culture simultaneously.